Visitor, yourAPRIL 2018 FocalPoint Newsletter is here

Core values, properly infused into the DNA of your company, determine the customer experience, but developing these values is a process that should be a top priority for the company’s leaders as you are never better than what your customer thinks about you and your products and services.

Here we identify 10 key customer-centric core values you should focus on; how does your organization stacks up?

Facebook is the 800-pound gorilla of social media and when you understand how this beast behaves, you can use it to build brand awareness. The key is in conquering the Facebook Algorithm. That’s the complicated formula Facebook uses to determine what appears on the news feed of your fans and followers.

We put the algorithm under the microscope, dissect it, and give you the insights you need to get your posts widely published and shared.

Arguing with relatives at Thanksgiving is one thing – you’re kin, so you’re stuck with one another. But arguing with a client, prospect, or employee is something else – they don’t have to stick with you.

Fortunately, even when you find yourself disagreeing with a business associate, it doesn’t have to end badly. We give you nine keys to turn around these potentially painful conversations and win over your adversary.

“Any man who wants to be a scientist must be willing to fail 99 times before he succeeds once and suffer no esteem damage because of it.”  Charles Kettering, a great inventor and industrialist said that, and I would say that’s likely true for any field of endeavour.

This doesn’t mean you must actually operate at that ratio, what does mean is you must be willing to if need be and as he suggested, suffer no self-image damage by doing so.

 - By Phil Gilkes

Are you hoping to snag a couple of sales gurus to boost your business? Are you considering slashing prices to get inventory moving? Those losing strategies.

Here are eight solid sales and profit boosting strategies that are proven winners. Stop going down the same old path; start doing things that actually work not just today but in the long run too.

A Customer Relationship Manager (CRM) pays big dividends provided it is well integrated into your marketing and sales teams' daily operations. It can save your team time, angst, lost sales, lost customers, reduce confusion and most importantly, give you a tool to effectively monitor what your customers are telling you.

However that's easier said than done. In this article in our continuing series on CRM selection and implementation, you'll see real life examples of how this can help your business.  It will also give you a way to learn more about your options and how to plan for putting it to work in your company.

People resist change, but change is a fundamental requirement for improvement. These facts put a premium on your ability to convince people – including yourself – to change.

But how do we overcome that resistance? Here are the keys to putting people, including yourself, on the path to positive change.

What does Alan Greenspan’s sense of humor (or lack thereof) have to do with your ability to craft articles, sales letters, or web sites?

I would tell you here and now, but then you would miss my other five secrets to writing virtually anything than you do now…

Read on for the secrets to more effective writing and learn what Greenspan did that would seem so out of character with his public persona.

Parkinson’s Law – Work expands to fill the time allotted for it – is funny, but it’s certainly no joke…it’s true. You need to understand this universal principle and create systems and habits to overcome it.

As he explains The Law of Forced Efficiency, Brian Tracy reveals the tools that will put you in the small minority of business professionals who are able to beat Parkinson’s Law and move their companies forward with profitable efficiency.