Visitor, your SEPTEMBER 2018 FocalPoint Newsletter is here

Shakespeare nailed the dilemma of the business owner in King Henry IV when the king declares, “Uneasy lies the head that wears a crown.”

You personally know the long hours, the loneliness, and the burden of being responsible for the wellbeing of others. However, there is a way to relieve the stress and insure greater success for your company. You just need to know the leadership secret used by many of the top performing business owners and executives…

Experience teaches us that 59 percent of consumers prefer to buy products from familiar brands and Millennials are even more brand loyal. If you haven’t honed your brand perfectly from top to bottom, you’re going to be in trouble. Don’t miss the six tips and strategies here that will help you create a brand positioned for success today and tomorrow.

Is your company contributing to the astounding $7 trillion global loss due to the current slump in productivity? Chances are that even without knowing it, you’re part of this problem. Unengaged workers are a huge contributing factor and in this article, we give you the strategies to turn this situation around.

Reprinted by permission, Marketingcharts.com

Just 19% of Millennials in the US best describe their purchase tendencies as tending to be loyal to specific brands and largely buying from them repeatedly. That’s according to a report from Morning Consult, which instead found that most either usually consider alternatives despite some brand preferences (48%) or outright don’t pay attention to brands (28%).

Millennials don’t necessarily largely differ from the general population in that regard. In a fascinating study released last year, McKinsey found that most purchases across product categories are made while shopping around rather than from loyalty.

Nevertheless, there are some factors that can help drive loyalty among youth.  Discover what they are and how you can take advantage of those insights...

Marketing success – and failure – can be due to many reasons and if you’re only taking a simplistic look at your successes and failures, you’re probably not learning the right lessons. In this article, we take a deep dive into the various analytics you have at your fingertips today to guide you into using the right analytics to reveal the truth behind what works and what doesn’t work in your marketing campaigns.

This book is about the importance of mastering the power of the written word in sales and actionable training and how to convince people to buy your products and services and it comes from an icon in the copywriting word.

Today, there are many people that you will only reach if you can entice them with a letter, email or other written piece. Many people with the power to buy your services hide behind email addresses, notorious gatekeepers, and voicemail.

The late great Gary Halbert may well be the greatest copywriter ever to live. Some years ago, I heard Dan Kennedy say something to the effect that Gary Halbert was better than him on a bad day. This is pretty high praise coming from one of the highest paid marketers on the planet.

The Boron Letters were written by Halbert when he was in prison. They were designed to teach his son Bond what he knew about marketing. These letters were whispered about and coveted for years, and originally only available through Halbert’s paid subscription newsletter.

He eventually made them available for free on his website a few years before his death. Now, Bond has made them available in book format with his own recollections and annotations. Anybody serious about learning the craft of a wordsmith should have this book in their collection.

Available on Amazon

- Recommendation by Ben Pritchett